Find out where AI can actually save your newsroom time — free.
We survey your whole staff, department by department, then come back with your top automation opportunities and a concrete recommendation for each. Free, no commitment — and the recommendations are yours to keep either way.
You already know you need AI. That's not the problem.
The problem is knowing where to start — and not having a spare week to figure it out on top of putting out the paper.
So someone on your team played with ChatGPT. Maybe wrote a headline with it once. And then the work piled back up exactly like before.
You're not behind because you're not smart enough. You're behind because nobody has looked at how your organization actually runs — every department, not just the newsroom — and told you which three things to automate first.
Here's what "figuring it out later" is costing you.
It shouldn't be this way. The people doing the most important work in their community shouldn't be the ones with the least time to do it.
Now picture next week.
Your editor describes a chart in plain English — and it's built, in your brand's colors, in ninety seconds.
Your inbox sorts itself before you sit down.
Your ad team's reports build themselves.
Your staff stops asking "can AI do this?" and starts asking "what should we automate next?"
None of that is a someday. Every one of those is something we've already built for a publisher — and the kind of opportunity the survey is designed to find in your shop.
There are plenty of AI consultants. Almost none of them know publishing.
There are a thousand WordPress developers. A thousand "fractional CTOs." A thousand AI shops that discovered automation last quarter.
We're different in the one way that matters: we've spent 20 years inside publishing. We're the fractional CTO behind a roster of publications right now. We know your gotchas — the ones the generic shops only find out about the hard way, on your dime.
We're not an AI company that wandered into your industry. We're publishing people who got very good at AI.
The Publisher AI Jumpstart
A free AI Opportunity Survey across your whole staff, then an hour with your leadership on what it found.
Three steps, about a week end to end, and nothing to pay at any point in it.
Your team takes the survey
Short, department-specific questions for editorial, sales, operations, and leadership. A few minutes each, and nobody answers questions about a job they don't do.
We read every response
We analyze the results across your whole organization and identify the highest-yield automation opportunities — the work costing you the most hours for the least reason.
You get the findings — free
One hour with you and your leadership — not your whole staff — walking through the top opportunities and our specific recommendation for each. Do them yourself, or have us do them for you.
There's no catch, and there's no bill. The survey is free, the results meeting is free, and the recommendations are yours to keep — hand them to your own team, take them to another shop, or have us build them. That's your call, after you've seen them.
What you walk out of the results meeting with.
All of it yours, whether you ever hire us or not.
Most shops charge for the part where they figure out what you need. We do that part free, and you keep the findings either way.
This isn't theory. We've already done it.
Two publishers, two sets of recommendations, two sets of hours that stopped disappearing.
BizWest Media rebuilt its annual economic-profile charts by hand every year — 40 to 60 hours of importing, formatting, and reformatting the same data, every year, forever.
A brand-styled chart system driven by plain-English prompts. The rebuild now takes 4.5 hours — and it's reproducible next year, and the year after that.
Montclair Local processed every donation by hand — retyping checkout records into the reporting spreadsheet, writing thank-yous to major donors one at a time, and rebuilding charts before every board meeting.
Donations now flow from checkout straight into their reporting spreadsheet. Thank-you emails to major donors send themselves. Board-meeting charts generate at the press of one button.
"Jacob Fogg and CopperPress have been a tremendous resource as BizWest explores practical applications of AI across our organization. Jacob doesn't just talk about what's possible — he helps build solutions that save real time."
Whether you want to run with it — or have it run for you.
Teams who want to run with it
Some publishers take the recommendations and build them in-house. Good. That's what they're for — they're yours the moment we hand them over.
Teams who want it built for them
Others don't have the hours to spare — that's the whole reason they're here. We implement instead. Either way, it starts in the same place: the free survey.
If you're a publisher with a team that's curious, a little overwhelmed, and ready to stop guessing — this is built for you. You don't need a tech person. You don't need to "be ready." That's the whole point.
The Jumpstart comes first. Everything after it is your call.
You'll leave the results meeting knowing what to do. If you'd rather not spend your own hours doing it, that's where we come in — and there's no obligation to take us up on it.
We implement it for you
A monthly retainer, scoped to what your survey actually found. We work down your recommendations, build them into how your team already works, and keep them running. You get your hours back without spending any of them on this.
What it costs depends on how much we take on, and we won't guess at that before we've read your survey. We'll walk through it in your results meeting, once there's something real to price.
Nothing gets quoted before we've seen your results. Start with the Publisher AI Jumpstart — it costs you nothing but a few minutes per person.
The questions every publisher asks us.
Find out where the hours are going.
The survey is free. The meeting is free. The recommendations are yours to keep either way.
We're taking on a limited number of publishers this quarter.